Build-in-Public Portfolio Lab

Turn domain names into tested web and app business experiments.

The Mega Strategy turns domain names into tested web and app business experiments, then documents the strategy, tools, content, traffic, and monetization lessons in public.

Build-in-public
Every decision documented
Real experiments only
No theoretical advice
No income hype
Verified results only
Clean monetization
Disclosed affiliate links
Measurable outcomes
Data tracked per domain

Most domain names never become real assets.

A domain by itself is only a starting point. The value comes from choosing the right angle, building the right first pages, testing real demand, and learning whether the idea should be built, held, sold, redirected, or dropped.

The Mega Strategy exists to turn a scattered domain portfolio into a structured ecosystem of useful digital experiments.

Four stages. Every experiment follows the same path.

01

Score the domain

We evaluate commercial intent, content difficulty, monetization clarity, trust risk, competition, brand quality, and build complexity.

02

Build the smallest useful version

We start with lean websites, focused landing pages, practical content, and simple monetization before investing heavily.

03

Measure what happens

We track impressions, clicks, engagement, affiliate clicks, leads, rankings, and signs of real user intent.

04

Compound what works

Winning tests get more content, better tools, stronger offers, and deeper investment. Weak ideas become lessons, redirects, or drops.

Four arms of the same experiment network.

Domain Evaluation

eDomainFinder

The domain evaluation and scoring arm of the ecosystem.

Explore
Affiliate Research

AffiliateLens

A support asset for researching, reviewing, and comparing affiliate opportunities.

Explore
Site Builds

SimpleWebsite

A support asset for simple site builds, builder workflows, landing pages, and starter web systems.

Explore
Niche Experiments

Money-site tests

Practical experiments like DIY, tools, travel, recipes, music, shopping, pet care, and other niche domains.

Explore

A documented record of what works, what fails, and what gets built next.

Every section of this site is tied to a real experiment or a real decision. Nothing is theoretical or aspirational. If it is published here, it has been tested or is actively being tested.

  • Public domain portfolio decisions
  • Domain scoring frameworks
  • Website and app build case studies
  • Affiliate and monetization research
  • SEO and content strategy lessons
  • Tool stacks, templates, and workflows
  • Honest notes on what not to build

Follow the portfolio from raw domains to tested digital assets.

Start with the portfolio, then review the scoring framework to see how each domain gets evaluated before it becomes a website, app, case study, or monetized project.